In order to stand out, build brand awareness, you need to challenge yourself, do something different, be confident and go against the grain. The demand to be different has never been more important as the once-quiet world is getting louder and LOUDER and LOUDER with thousands of messages a day, which we struggle to digest in our busy days. During my latest visit to London, I had some extra time and whilst not rushing I tried to stand back and take in the sheer volume of brands, colours, messages and movement. It was staggering but it never fails to inspire me, even on the bleakest of days.

There are a vast number of levers at your disposal in order to achieve this, whether it be advertising, email, direct mail, guerrilla marketing or events, but there are some common themes that you need to consider.

Know your audience motivations, be heard, be seen, be credible, what makes you different?

It’s not enough to just make a noise; you will have to have a service or product that makes you different.