Why do Companies Rebrand?
One brand in particular seems to have got people talking is the Burger King rebrand and we can see why! Their move to a retro-style logo previously used throughout the 70’,80’ and 90’s as part of a revamp by creative agency Jones Knowles Ritchie. The rebrand is a really nice example of reducing complexity in design and colour palette, where they have transitioned to a flat 2d design and implemented a unique typeface across all communications.
Rebranding Example by Jones Knowles Ritchie
2. New Market or Audience
Lockdown has meant that a lot of businesses have had to move into shared sectors, restaurants have had to enter the takeaway sector, high street stores have had to move into online shopping and for brands such as Netflix and Zoom they’ve found themselves in the most lucrative market of all. Your branding may be good as it is, but can it be improved to set you apart from all your new competitors?
4. Digital Migration
Got a Project? Let’s Get Started!
At Sanders & Jay, we are here to support you through your rebranding, whether it’s a dramatic change or just a freshen up. Get in touch with us today and out team of talented marketing and design experts at Sanders and Jay can help your business forge a new identity and grow your future business.
Let’s create something together that we can all be proud of.
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