2022
Industry: B2B Consultancy
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We were privileged to guide the branding revolution for the leading consultancy and training service, Clarity to Confidence (C2C).
Our team were tasked with transforming the C2C brand hierarchy from individual businesses and brands into one cohesive brand and its services. Utilising a vibrant colour palette to reflect their dynamic team of experts, clearly signposting each service pillar.
Once we established the design direction we continued to develop the branding across all formats and platforms, including an informative website detailing their extensive services. This transformation not only modernised C2C’s visual identity but also enhanced their professional presence, ensuring their brand resonated effectively with their target audience.
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We were delighted with the new branding for our business, where our visual identity now reflects the high level of service we provide. We have seen an immediate impact on the sales of houses through the new visuals provided by Sanders and Jay.
Jo Strahan – Director, C2C
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![Sanders and Jay Design and Marketing Agency Case Study C2C 12 Sanders and Jay Design and Marketing Agency Case Study C2C 12](https://sandersandjay.com/wp-content/uploads/2024/05/Sanders-and-Jay-Design-and-Marketing-Agency-Case-Study-C2C-12.webp)
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