+ Hertfordshire SEO agency
Our approach to SEO
You may come across companies that offer to get you “to the top of Google” for a few hundred pounds a month. The reason they can make this claim is that it’s entirely possible for a handful of low competition, highly specific terms that will not actually drive any significant traffic, or are not used by the right audience, or a sizeable audience.
The fact is that doing SEO properly requires time, commitment, and patience.
We don’t believe in a one-size fits all approach, because there are so many factors that go into planning and executing an SEO campaign that it’s just not realistic to expect life-changing results quickly or for such a low price.
Keyword research is the cornerstone of any effective SEO strategy. By identifying the most relevant and high-traffic keywords for your business, we can ensure your content aligns with what your target audience is searching for. This process involves analysing search volume, competition, and user intent to pinpoint the best opportunities for driving organic traffic to your website.
On-Page SEO involves optimising individual pages on your website to rank higher and earn more relevant traffic in search engines. This includes optimizing meta tags, headings, content, and internal links. By improving the on-page elements, we enhance the relevance and readability of your content, making it easier for search engines and users to understand your site.
Technical SEO focuses on improving the backend structure and foundation of your website. This includes optimising site speed, mobile-friendliness, XML sitemaps, and ensuring your site is easily crawlable by search engines. Proper technical SEO ensures that your website is built to perform well in search engine rankings and provides a seamless user experience.
Content creation is about producing high-quality, valuable content that meets the needs and interests of your target audience. This includes blog posts, articles, videos, and other forms of content that are optimised for search engines. Effective content creation not only attracts and engages visitors but also helps establish your brand as an authority in your industry.
Link building involves acquiring high-quality backlinks from reputable websites to improve your site’s authority and search engine ranking. This process includes outreach, guest blogging, and other strategies to build a strong backlink profile. Quality backlinks signal to search engines that your site is trustworthy and relevant, which can significantly boost your search rankings.
Local SEO focuses on optimising your online presence to attract more business from relevant local searches. This includes optimising your Google My Business profile, local citations, and ensuring your website is optimised for local keywords. Effective local SEO strategies help increase visibility and attract customers in your geographic area.
An SEO audit is a comprehensive analysis of your website’s current SEO performance. This involves examining various factors such as on-page elements, technical SEO, content quality, and backlink profile. An SEO audit identifies areas of improvement and provides actionable insights to enhance your site’s overall SEO strategy.
Competitor analysis involves researching and analysing your competitors’ SEO strategies. By understanding what works for them, we can identify gaps and opportunities for your own SEO efforts. This process helps in developing a more effective and competitive SEO strategy tailored to your specific market.
E-commerce SEO focuses on optimising online stores to increase visibility and drive sales. This includes optimising product pages, category pages, and implementing effective site navigation. E-commerce SEO strategies ensure that your products are easily discoverable by potential customers, leading to increased traffic and sales.
Search engine optimisation (SEO)
How we work with you to bring your vision to life.
01.
Discovery
02.
Create
In the Create phase, we develop a tailored SEO strategy that aligns with your business goals. This includes optimising on-page elements, creating high-quality, keyword-rich content, and ensuring technical SEO best practices are implemented. We also focus on building a strong backlink profile and improving site architecture to enhance user experience and search engine crawlability.
03.
Nurture
We ensure your SEO efforts continue to deliver results over time. We provide ongoing monitoring, performance analysis, and regular updates to your SEO strategy based on the latest industry trends and algorithm changes. By continuously refining and adapting our approach, we help maintain your website’s search engine rankings and drive sustained organic traffic growth.
