Some projects begin with a brief. The best ones begin with a conversation.

When FSL Aerospace approached us, they were looking for a brand refresh. As a family business with more than 40 years of heritage, technical expertise and an outstanding reputation, they felt it was time to modernise their brand.
What we discovered was something much bigger.
Through a collaborative brand strategy workshop with the leadership team, we uncovered a business that consistently delivered excellence with care, precision and attention to detail. Their clients knew it. Their team lived it. Yet their brand wasn’t communicating the same level of expertise or confidence.
Rather than simply refreshing what already existed, we helped reposition FSL around what truly makes them different.

We developed a new brand strategy, refined their messaging and created a clearer proposition that reflected not just what they do, but the impact their expertise has on the industries they support.
The logo had initially been considered off limits.
But once the strategic direction was established and the creative vision brought to life, it became clear that a new identity would better represent the business FSL had become. What started as a brand refresh evolved into a complete visual identity, built to support the next chapter of their growth.