Services
The Cambridge Union
2023
Project: Brand Transformation
Industry: Education & Hospitality
Revitalising The Cambridge Union with a modern legacy with impact
We were responsible for the brand transformation of The Cambridge Union, from the inside out, redefining their brand hierarchy, messaging, tone of voice, and core values.
Our journey began with an in-depth discovery phase, involving key stakeholders, brand analysis, interviews, and workshops.
Through social listening and collaborative branding sessions, we built a cohesive identity that resonates with their spirited past, whilst speaking to the future.
From brand architecture to visual identity, web plaform, and brand roll out, our work has ensured The Cambridge Union stands proudly at the intersection of tradition and modernity.
Testimonial
The team truly understood the essence of The Cambridge Union and helped us articulate our brand in a modern, impactful way. Their thoughtful approach to branding, design, and storytelling has given us a cohesive identity that perfectly blends our heritage with our forward-thinking vision.
John Brown – Bursar, The Cambridge Union
