By Josh Murphy
At Sanders and Jay Creative Agency, we’re not just a videography team—we’re your creative partners in video magic! Whether it’s a quirky promotional clip, a polished corporate piece, or something in between, we believe that every successful video starts with a strong brief and a clear strategy.
You might be thinking, “Sure, it’s just a video. How hard can it be?” But hold on! Without a solid plan, even the most exciting project can lose its sparkle. That’s why we always kick things off with the discovery phase. This is where the magic happens—we get together, ask all the right questions, and start crafting the game plan. Think of it as the foundation that keeps your video from wobbling like a Jenga tower!
Video Strategy
No matter how big or small your project is, we firmly believe in defining your video strategy and goals from the get-go. Why? Because this isn’t just about getting cool shots or adding snazzy effects—it’s about creating something that works. Something that sells. Something that resonates. The difference between a video that gets lost in the shuffle and one that converts is all in the planning.
Here’s what we do during this important discovery phase:
- Script: Crafting the right words to tell your story.
- Storyboard: Visualising the flow of scenes, so the narrative feels seamless.
- Shot Lists: Making sure we capture all the golden moments—no “oh, we should’ve gotten that shot!” regrets.
When this planning phase is done right, the production is smooth, and the final result? A killer video that gets your audience exactly where you want them: engaged and motivated to take action!
Corporate videos: More than just “Talking Heads”
We hear it all the time—corporate videos have a reputation for being, well, a little… dry. But not when Sanders and Jay are in charge! A well-done corporate video is an incredible tool in your marketing toolbox. Here’s why:
- Builds Trust and Credibility
A polished corporate video tells the world, “We’re legit!” It’s an instant trust-builder, especially when you’re showcasing your leadership, your facilities, or your happy customers. People want to do business with people they trust—and nothing says “trust” like a professionally shot, strategically planned video that shows off your brand’s strengths. - Showcases Your Brand’s Personality
Whether your company vibe is fun and fresh or sleek and serious, a corporate video allows you to let that personality shine. When we know your brand goals and values, we can create a video that’s uniquely you—one that helps you stand out in a sea of sameness. - Improves Engagement Across Channels
Let’s be real: video is everywhere, and it’s the king of online content. Whether you’re posting on LinkedIn, sharing via email, or embedding it on your website, a great video gets more clicks, likes, and shares than a plain ol’ block of text ever could. Videos keep viewers engaged longer, meaning your message actually gets through. - Boosts Conversion Rates
At the end of the day, your video needs to drive results. Maybe you want more leads, more sales, or more sign-ups—whatever your goal is, video can help make it happen. Studies show that customers are much more likely to take action after watching a well-crafted video. So, it’s not just about looking good—it’s about boosting your bottom line.
What Do We Need From You to Make the Magic Happen?
To create a powerful, results-driven video, there’s a little homework involved on your side, too. (Don’t worry, it’s the fun kind!)
1. A Clear Vision of What You Want
Before we dive into creating your masterpiece, we need to know what success looks like for you. Do you want to boost brand awareness, generate leads, or maybe explain a new product or service? Your goals will help guide everything from tone to structure.
2. Know Your Audience
Who are we talking to? Are they young professionals, busy executives, or perhaps a niche group of super-enthusiasts? The more we understand about your audience, the more targeted and effective your video will be.
3. Brand Vibes
Are you fun, sophisticated, cutting-edge, or traditional? Sharing your brand’s personality with us is crucial. Show us your brand colours, send over your favourite campaigns, or even give us some behind-the-scenes on your company culture. The more we know, the better we can bring you to life on-screen.
4. A Little Patience & Trust
We’re pros at this, and while the video process is a journey, we promise it’s one worth taking. Trust that we’ll keep the end goal in sight, and we’ll work with you every step of the way. Oh, and it’s okay to bring your feedback, too! We want to hear it so we can make adjustments along the way.
The Discovery Phase: Where the Vision Begins
So, here’s where we start piecing it all together. With your goals, audience insights, and brand identity in hand, we get to work on the nitty-gritty:
- Scriptwriting: Your story, in a way that gets people to care (and stay interested).
- Storyboarding: Think of this as the comic book version of your video before we get the cameras rolling.
- Shot Lists: Planning the details so we don’t miss a beat when it’s time to shoot.
The Finished Corporate Video
Once we’ve gone through the discovery phase, production becomes a well-oiled machine. Your vision comes to life, and we deliver a final video that hits all the right notes—visually striking, emotionally engaging, and, most importantly, effective. This is the kind of video that makes people stop scrolling, pay attention, and take action.
Let’s Bring Your Video to Life! At Sanders and Jay Creative Agency, we don’t just create videos—we create visual stories that drive results. Whether it’s a snappy product demo or an elegant corporate piece, we’re here to make sure your video stands out in all the right ways.
Ready to get started? Let’s chat about your next big video idea!
