When planning a corporate event, you’re likely focused on logistics, content, and making sure it runs smoothly. But one crucial element often gets overlooked—event videography. Some businesses view it as an extra expense, missing out on the long-term benefits it brings. If you’re unsure about its value, this blog will change your mind. Here are some powerful reasons why hiring a professional for your corporate videography—whether it’s a conference, exhibition, or product launch—is a smart move that can significantly boost your brand’s impact.
Humanise Your Brand
A professional videographer doesn’t just capture the event, they highlight the people behind your brand. By filming interviews with attendees, employees, and guest speakers, your event video gives viewers a chance to see the human side of your company. This builds trust and creates a more relatable connection with potential clients. Putting faces to your brand helps humanise it, making your company more approachable and authentic.
Stay Ahead of the Competition
With 86% of businesses using video as part of their marketing strategy, you can’t afford to skip it. Event videos help you maintain a competitive edge by ensuring your content is fresh, dynamic, and engaging. Not using video to promote your events or brand could leave you falling behind your competition.
Tell your Story
Anyone can record video, but not everyone can tell a story through video. A seasoned videographer knows how to structure footage in a way that creates an engaging narrative—one that reflects your brand’s purpose and keeps your audience invested. Through creative camera work, sound, and editing, they craft a story that communicates your message powerfully and persuasively.
Enhance your brand image
Perception matters. A poorly filmed video can give the impression that your brand lacks professionalism, while a well-produced video positions your business as authoritative and credible. Hiring a professional videographer ensures your event video meets the highest standards, aligning with your brand’s quality and helping to enhance your image in the marketplace.
Repurpose content
Your event video’s value isn’t just visual. The audio captured during the event, such as guest speaker talks or attendee testimonials, can be repurposed into blog posts, articles, or podcasts. Transcribing quotes can generate SEO-optimised written content or create social media graphics. With a single event video, you can fuel your content marketing efforts across multiple platforms, expanding your reach.
Encourages attendees to be present
When you have a professional videographer on-site, your attendees are more likely to put down their phones and fully engage in the event. This means they can focus on the experience instead of worrying about capturing every moment themselves. The result? A more immersive experience for your audience, and higher-quality footage captured by the pros, showing attendees engaged and present.
Relive and share the experience
One of the greatest benefits of event videography is that it lets people relive the experience. Attendees can revisit key moments, while those who couldn’t attend get a chance to see what they missed. An event video extends the impact of your event, allowing you to engage a broader audience. It’s a tool to promote future events, reinforce your brand message, and keep the momentum going long after the lights go down.
Speed and efficiency
Producing a professional event video in-house can be time-consuming, especially if you don’t have the necessary skills or equipment. A professional videographer not only ensures higher-quality results but also delivers the final product more efficiently. By handling everything from filming to editing, they save you valuable time, allowing you to focus on running the event rather than managing the videography.
Boost employee morale and brand pride
An often overlooked benefit of corporate event videography is how it impacts employee morale. Seeing themselves featured in a professional video makes employees feel valued and proud to be part of the company. A well-crafted event video showcases your company’s culture, achievements, and people, boosting internal pride and providing a tangible reminder of what your brand stands for. Good corporate videography can even help with recruitment, as Caterpillar found out.
Hiring a corporate videographer isn’t just an added expense—it’s a strategic investment in your brand’s future. From humanising your company to repurposing content for marketing campaigns, the benefits of a high-quality event video extend far beyond the event itself. So, when planning your next corporate event, consider the long-term value that professional corporate videography can bring.
At Sanders and Jay, our videographers are passionate about crafting engaging, visually stunning event videos that inspire and engage. Want to learn more? Contact us today to discover how we can help capture your event in a way that truly reflects your brand and makes sure your video stands out in all the right ways.
Ready to get started? Let’s chat about your next big video idea!
