Green Heat approached Sanders and Jay to refresh their brand identity. Their existing branding felt too corporate and lacked the warmth and approachability needed to resonate with their local audience. As a cooperative focused on community-driven solutions, they wanted their branding to better reflect their mission and values: collaboration, education, and sustainability.

The challenge was to create a softer, friendlier visual identity that highlighted their cooperative ethos while strategically aligning their services to appeal to both homeowners and local partners.