The issue of email spam has led Gmail and Microsoft to introduce changes in 2024.
Written by Marion Zielentino
How does this affect my business?
- Your emails may not be going out to clients.
- Website forms may not be working correctly.
Here are some things you can do to avoid the spam folder!
Unsubscribe Links
Make it easy for people to opt-out with a single click and process these requests quickly. Partial opt-out options can also help keep some of your subscribers happy.
Reducing Spam Rates
Keep your spam rate low by regularly monitoring it. Focus on crafting quality content, targeting the right audience, and maintaining a clean email list to avoid complaints.
Email Authentication
Get your IT team to set up SPF, DKIM, and DMARC records. This step is crucial for verifying your emails and avoiding being flagged as spam.
Cleaning Up Your Email List
Regularly clean your email list by removing disengaged, unsubscribed, invalid, or duplicate contacts. Use tools to spot and eliminate incorrect domains, bounced emails, and spam addresses. A re-engagement campaign can also help win back inactive subscribers who are still interested.
The future looks bright.
Gmail and Microsoft’s new rules are a big step towards better email marketing and we’re happy to support our clients through the updates for a better user experience. By following these guidelines, you’ll improve your email deliverability, build trust with your audience, and stay on the right side of data privacy laws. Keep an eye out for future updates.
Staying on top of these changes is crucial. We work actively with our clients to maintain their websites and ensure forms and emails are being sent out as expected despite regular updates. We appreciate that it’s not easy to keep up with website updates, which is why we’re here to help.
We notice these changes for our clients as part of our maintenance package and ensure their websites are regularly updated. But if you’re not a client yet, hopefully the above is useful information to make sure your message isn’t lost in the mail.
Looking for support with your email marketing or website maintenance? Get in touch.
